What They Dont Teach You At Business School

 Larry Chiang speaks on stuff they don't teach in traditional school. Last month, Harvard Business School featured him in a cover story with a headline that is also the title to his book, "What They Don't Teach You At Stanford Business School".

photo credit Dov Friedmann Larry Chiang learns from Nido Qubein at National Speakers Association Convention     Brendan Brouchard was a big hit at National Speakers Association's Convention

 By Larry Chiang

The association of people who speak professionally have an annual meeting to facilitate learning and mentorship. It is one of the best places to learn how to be a pro speaker. Because industries across the board are changing, the NSA is having to adapt.

Here are 7 things They Don't Teach You At the NSA.

(1) Doing Well With Partial Attention Audiences

Here at the NSA Convention, everyone pays nearly 100% attention, nearly all the time. Maybe its because we are speakers and speakers make the best audience. In the real world, people are partially paying attention. Dealing with this new reality is addressed by seeing how people multitask and trying to thrive in the partial attention economy.

(2) Back of Room 2.0
The foundation of my speaking company, UCMS, was to give sponsor stuff away in the back of the room. There have been some sessions on this but more is needed if we are to reduce our reliance on speaker bookings.


(3) Copyright and Trademarking.

It used to be that someone in New Mexico could do your presentation, "FICO score Preparation" and you wouldn't know about it. That is no longer the case with Google crawling EVERYTHING. The internet actually rewards the original content creator.

I am drinking the Larry Lessig, creative commons, cool-aid and I am not copyrighting my book, "What They Don't Teach You At Stanford Business School".

(4) Twitter and Micro Blog Marketing.

Twitter is a value added RSS feed. But then you'd have to know about RSS, really simple sydication, and blogging which was social marketing 101. Speakers wanna curtail text messaging while they're speaking but Twitter means they might be promoting you via Tweets.

(5) Text Message Marketing.

The number of people carrying smart phones is astronimically LOW. I think it keeps people from text messaging. If you're not texting personally, there is no way you can be formulating a text message marketing campaign.

(6) Old Ideas Vs The New Hierarchy

The music industry has lanes. Lanes determine when someone is going to be promoted by the labels as the next big thing. The internet killed lanes. The new pecking order is not determined by big labels and the people that adopt this will have a better time adapting.

(7) Note Taking Via PDA

If people are texting, have them text about your topic.  NSAers frown on the usage of PDAs. Smart phone usage was non existent 10 years ago and 10 years from now EVERYONE will smart phone 5 years from now. Leverage the partial attention

-8- Silver Bullets Are Illusions.

Lisa Ford doesn't search for the silver bullet topic... she just does one platform: Utility. Silver bullets are tough to corral, develop and defend. Silver bullets are illusions. Mechanical techniques of hustle like @garyVee work better.

-9- Leveraging the Free-mium Model.

Seth Godin wrote about the new model of free. Lisa Ford @nsaConvention: free speech for lead generation and leverage them. Its using the prototypical lead gen funnel.


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And the last tip comes from a fellow conventioneer

-10- Media Training on TV

This tip comes from Shawne Duperson. She says, "During an interview, never look in camera. Always look at the reporter. You only look in camera during a satellite interview."

Stay tuned. I am taking you behind the scenes when I cover (and crash) Sundance Film Festival to market my book's movie rights. I’ll cover the four mistakes of actors turned directors and maybe host a Sundance after party.

Larry want to put two books on the bestseller list -- his mentor's book from 1983 and his book, 'What They Don't Teach You At Stanford Business School' that comes out 09-09-09. Blogroll from Ian Griffin Ian Griffin Andrew Dlugan - Public Speaking Andy Lark - Marketing Bert Decker * Communications Training Brian Jenner - UK Speechwriter Colin Moorhouse - Speechwriter Colleen Wainwright - Communicatrix Design CommCore Consulting Group - PR & Communications David Murray - Freelance Journalism & Corporate Communications Doc Kane - Communications Strategy Edith Yeung - Entrepreneur Fletcher Dean - Speechwriting 2.0 Francisco Saraiva About Public Speaking - Toastmasters in Portugal Hal Gordon - Speechwriters Slant Inside News - Speechwriting blog Jane Genova - Speechwriter/Ghostwriter Jay Heinrichs - Figures of Speech Jeff Porro - Tough Talk for Hard Times Joan Detz - Speechwriting Joel Postman - Social Media PR Joey Asher - Speechworks Talking Points John Watkis - Successful Speeches Blog Kathy Reiffenstein - Professionally Speaking Lee Potts - Breaking Murphy’s Law Lisa Braithwaite - Speaker Coach Lou Hampton - Media Training Mark Ivey - Social Media Michael Gladkoff - Word Nerds: Writing and Editing Mike Sansone - Business blogging Nick Morgan - Public Speaking Nick R. Thomas - A Public Speakers Blog Olivia Mitchell - Speaking About Presenting Paul Lima - Six-Figure Freelancer Blog Pete Ryckman - Speechwriter Peter Faur - PR Podium Pundits - White House speechwriters Presentation Zen - Graphics Public Speaking Community - “One speech at a time” Scott Wescott - Communication Breakdown Steve Crescenzo - Corporate Communications Hallucination Washington Speechwriters - Speechwriters Roundtable NSA Blogs Angela DeFinis - Speech coach Barbara McNichol - Expert Nonfiction Editor Bill Conerly * Understanding the Economy Bob Brown - Consulting Intelligence Bonnie Budzowski - Business Credibility Brad Montgomery - Motivational Humorist Chris Clarke-Epstein - Change Expert Chris Davidson (UK) - Professional Speaker Cigar PEG - So wrong…yet so right on! Cindy Ventrice - Recognition Strategies for Managers Clint Stonebraker - Joyful living Cynthia D’Amour - Leadership and Life Dan Burrus Technology forecaster and business strategist Dating Goddess * 40+ dating advice and stories David Avrin - The Visibility Coach Diane DiResta - Business Presentations Dr. Tray Dunaway - Healthcare Ed Poll - The business of law Ellen Taliaferro, M.D. - Writing Practice Prescription Ford Saeks - Marketing Expert Francine Ward - Attorney Garth Roberts - Inspiration for Leaders Glen Shepard - Public Speaker Gordon Burgett - Profitable Travel Writing Graham Jones (UK) - Internet Psychologist Jake Norton - Mountaineering James Sutton - Pediatric psychologist Jason Kotecki * Cartoonist Jason Womack - Triathlete, Corporate Trainer Jay Speyerer - Communications coaching Jeff Korhan - Greening organizations Jim Canterucci - Personal Brilliance Jim Carrillo - An Enlightened Entrepreneur Jim Cathcart - High-Value Relationships John DiPietro - Sales and Marketing Guru John Kinde - Humor Judy Marcus - Memory Improvement Tips Karyn Buxman - Freakin’ Funny Nurse Katherine Albrecht - RFID campaign Kim Snider - Investment Strategist Kordell Norton - The Customer Experience Laurie Brown * Sales Tips Linda Keith - Good loans, more loans Marilyn Suttle - Customer Service Marilynn Mobley * Speechwriter Maurice Ramirez - Disaster Planning & Preparation Max Jaffe - Mastering Money Michael Benidt - Internet Search Tips Michael Lee - Multicultural Sales NSA Meetings - Reports on NSA Meetings NSA Member News - Updates from the NSA Patricia Fripp - Public Speaking Coach Patrick Donadio - Executive Coach Patrick Galvin - Word of Mouth Marketing Rebecca Morgan - Staff Development Robert Alan Black - Creative Thinking Robert Bradford - Strategic Planning Sam Horn - POP Marketing Sandra Schrift * Executive Speech Coach Scott Ginsberg - That Guy with the Nametag Scott Q. Marcus - Long Distance Marketing Shari Alexander - Presentation coach Shep Hyken - Customer Service Stephen Hopson - Overcome adversity Stephen Shapiro - Goal Free Living Steve Farber - Extreme Leadership Steve Kaye - Business Results Steve Mertz * Presentations Training Sue Dyer - Strategic business trends Sue Hershkowitz-Coore - SpeakerSue Says Terry Paulson - Psychologist Tim Kidson (UK) - Transforming Organizations Timothy Hyde (Aus) * Corporate Creativity Tom Drews - Whatworks! Communications Zachary Alexander - Innovation-Infrastructure Improvement

This post was cranked out in about an hour so email me if you see a spelling or grammatical error(s)... larry@larrychiang com

Larry Chiang is the founder of Duck9.  It does proactive credit education using humor and runs credit seminars on campus.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. If you email him, be sure to include your cell number in the subject line.