What They Dont Teach You At Business School

 Larry Chiang knows how to mentor and get mentored. He can charm credit eduction into the minds of horny coeds spring breaking just steps from the beach. If you liked "The Art of Being a Booth Babe" and "How to Work a Conference As a Hottie",  you'll love this post: "The New Business of Booty Calling". 

Communication using all these tech tools is hecka crazy, but with Web 2.0 (coined by my publisher friend, Tim O’Reilly), social media tools, it is even crazier.

Navigating the ins and outs of social media communication is something they definitely don’t teach you at Stanford Business School.

"The New Business of Booty Calling" is about using technology tools to communicate more effectively. Here are seven ideas to ponder on our way to being better communicators.

-1- One Ping Only.

Submarine commanders used to ping to confirm sonar position in relation to target. The modern equivalent is to ping an email BEFORE a long email is drafted.

For example:
Subj; Lawrence, 650-651-1515, this is Larry-licious 602-369-9741
Body: “hi Lawrence, we met at Arrillaga’s basketball court. Is this the best email for you?”

-2- Twitter Force Follow.

Twitter only allows for direct messages if they follow you. There are two ways to force a follow

a) the Unfollow. Follow. Unfollow. Follow. Method.

This sends a new email message notifying them that @larryChiang “is now following them with an email. Time the Unfollow Follow maneuver at time where you think they’re seeing email subject lines.

b) Force a twitter follow by calling them or seeing them in person.

Walk them through it and wait for the follow confirmation.

-3- Jedi Voicemail Tricks.

Leaving voicemail is like a using a light sabre. Ever see Return of the Jedi?! Yoda can do more damage with a light sabre than a bunch droids with cannons and super spiffy force fields. Voicemail has been called dead. It ain’t.

I think you can not only send a message via voicemail, but also close deals. Read more on "Closing a Deal Over Voicemail at GigaOm.

-4- Text Message Intro.

Email intros have been coached here and here. Good thing you mastered them. Communication 2.0 uses the text message intro. Hitters do. For example, “Lawrence, 650-283-8008, meet Larry-licious 602-369-9741. He’s got Sand Hill Road hardwired”

-5- Plan B for Phone.

Plan B for Fundraising is when you don’t raise VC but are progressing anyway.

Fail forward with the “Missed Call” manuver. Show your vulnerability with communications new “hail mary”: the phone call. A hail mary is a pass that is on a wing and a prayer but if you’re calling from a position of power, no vm is necessary so long as the missed call shows up in the log.

-6- Facebook Wall Markings.

A wallpost that says, “call me” pretty much means, I’ve left you a voicemail because I want you and this is a last resort to get “closure”. Dogs pee on walls to mark territory so in Communication 2.0, people do the same.

After your Facebook wall gets peed on, for all to see, you have one of two options.
A) erase it. That says eeew, I don’t want this (or you)
B) keep it. It means, “yeah you’re a hottie and you can pee on my wall all-day-long. In fact, I like you enough to flirt back on your wall.

-7- Google Them.

A Google is when you use gmail to email you when an if a phrase gets read (or crawled and cached) on the web. Every hitter has their name, company name, portfolio stock tickers, and name in a google . I said name twice because they get google s for mispellings too. When people mention but incorrectly spell “Larry Chiang” by juxtaposing the a” and the “i”, I know about it via google s.

A Google is when your name gets read by Google (spidered) and it fires off an email to you. They used to text message me but that Google feature’s broken right now.

Google ing people with something as innocent as a flickr photo caption prods them forward and gets you back on their radar. MBA kids do this to go from the waitlist to getting accepted.

Tweet the Sundance 2010 AfterParty

This post was cranked out in about an hour so email me if you see a spelling or grammatical error(s)... larry@larrychiang com

If you liked this, you may also check: Hack an AfterParty An Exercise in Entrepreneurship Cut and Paste Other People's Work Learning to Love the Waitlist A Dozen B-School Students You Don't Wanna Meet 9 Things They Don't Teach You at Stanford Business School 9 More Things They Don't Teach (GigaOm.com) How to Work a Cocktail Party How to Work a Room (GigaOm.com) Plagiarized from Susan Roane Raise Your FICO While You're An MBA Student Increase Your FICO After You Lose Your Job Working a Twitter Party, Take 2

Larry Chiang is the founder of Asse9 which became Duck9. Duck9 educates college students on how to establish and maintain a FICO score over 750. Asse9 is a secret society of people that thinks if you don't own 100% of you, you're a dumb slave.

He man-charmed his way into Congress to testify on credit and the World Bank on, well..., credit.
 
He is a frequent contributor to Business Week's blog on "What They Don't Teach You at Business School". For fun, Larry blogs, attends tech conferences and hoops it up at Arrillaga Family Center. Text or call him during office hours 11:11am or 11:11pm PST +/-21 minutes at 650-283-8008.